The U.S. is enjoying a relatively low unemployment rate. And while it hasn't teetered below its pre-pandemic levels, the current unemployment rate - 5.8 percent, according to the Bureau of Labor Statistics - signals a recovering job market with ample opportunities for skilled workers.
But in this market, it's not enough to simply rest on your laurels: To attract - and keep - top talent throughout this year, you'll have to stand out among a bevy of competing companies.
Luckily, Glassdoor has put together a resource to help you recruit and retain a stellar workforce: We've compiled more than 40 statistics that paint a clear picture of both today's employees and job market, helping you to shape your recruiting strategy and appease your best workers.
In the report, 40+ Stats for Companies to Keep in Mind for 2021, you'll discover how workers feel about a variety of topics, from the pandemic's impact on what they want most from their jobs to how your employer brand plays a role in whether they apply to an open position.
Read this sneak peek - then dive into every important statistic in the full report.
Recognize Covid-19's impact on workers.
There's no denying that the Covid-19 pandemic has changed the way most people work - and how they recruit. Companies have had to rely on remote interviews, and many have shifted to more flexible and remote work schedules. Many of these changes are attractive to job seekers, who enjoy the ability to work from home and lean into a new kind of work-life balance. In fact, an overwhelming majority of WFH employees (86 percent) prefer to keep working from home.
For those who are willing to work at an office, safety continues to be a top priority. About 79 percent expect their employers to provide disinfectant and hand sanitizer, while about half would like to see in-office mandates for masks and gloves, according to Glassdoor's report.
And then, there's the question of vaccine mandates. Employees and job seekers have opinions on this too - and you can learn more about their preferences by reading the Glassdoor report.
Diversity is very important to top talent.
Today, in the wake of protests across the U.S., diversity and inclusion became top-of-mind for many people - including the top talent you'd like to recruit and retain. More than 70 percent of employees and job seekers say that a diverse workforce factors highly when they assess a company or job offer. (It's especially important for Black, Hispanic, and LGBTQ+ workers.)
To appeal to these professionals, you'll need to provide a diverse and inclusive workplace.
Cultivating and sustaining a diverse professional culture is a worthy pursuit: Diverse workplaces allow employees to thrive in an organization that supports acceptance and awareness. Inclusion is good for your business, too: Employees who feel included are more engaged and productive employees, and they will work harder for the success of the overall mission and organization.
To learn more about what diversity means to job seekers and workers, be sure to check out the Glassdoor report, which is packed with statistics about inclusion and belonging.
Your branding matters to job seekers.
Perhaps you haven't given much thought to your company brand or its reviews on Glassdoor. But the statistics in Glassdoor's report might make you want to give them a second glance.
A majority of job seekers - 86 percent - look at a company's reviews and rating before deciding where to apply for a job, they tell Glassdoor. And if your company actively manages its brand, by responding to reviews and communicating on social media, workers are more likely to apply.
On the flip side, letting your brand go - by not actively cultivating it, for example, or ignoring negative reviews - can have a negative impact on how job seekers see your company. Many won't apply to an organization with a bad reputation, even with an incentive like a pay increase.
Actively managing your brand can also do more for your company than help you to recruit top talent: It can help you keep your best employees. To learn how cultivating your employer brand can help with retention - and lower your company costs - read Glassdoor's report.
Work-life balance matters - even to remote workers.
Job seekers and employees want to work for companies that value their wellbeing, Glassdoor's report shows. And it's no wonder: Employees are working an average of three hours more each week than they were before the pandemic, and the lines between work and life can be even more blurry for remote workers, many of whom are struggling to balance their responsibilities.
Companies that put employees' wellness front and center can recruit top talent and keep their best employees, though. (And if you need some ideas for how to implement wellness programs, look no further than this Glassdoor guide.) You can better understand how employees are feeling - and what they want most out of their work hours - by reading Glassdoor's report.
